A few days ago, I noticed the following three Google ads on a web page about philosophy.

Philosophy

Inspired by Medical Research. Makeup, Skincare & Fragrance.

www.sephora.com

Buy Philosophy Products

Free 3-Day Shipping – 5% Back Great Selection – Easy Returns

www.drugstore.com

Buy Philosophy Cosmetics

Free 3-day shipping! Huge selection Easy online ordering. Affiliate

www.beauty.com

At first, it seemed to be a strange abuse of keywords. But when I clicked on a link, I became quite confounded by the strange, mad-lib-like references to philosophy on the page itself. For example:

Philosophy is inspired by years of medical market research that’s helped to influence the current skincare treatment, peel and protocols offered by top plastic surgery and dermatology practices. Several Philosophy formulations have been reviewed and administered not by one doctor, but by thousands of doctors worldwide – a coalition of leading physicians and scientists dedicated to the future development of Philosophy products.

I should have read the first line more carefully:

Cristina Carlino, the creator and CEO of Philosophy, is also the founder and former CEO of Biomedic, the highly acclaimed, medical skincare company.

The possibility of a beauty company named “Philosophy” just never crossed my mind. How odd.